Joining the likes of Taco Bell and Pizza Hut, Burger King is set to join the mobile payment/ordering movement for America's fast-food restaurants. According to Bloomberg News, Burger King sees the app that will let app users pay for their Whopper with their smartphones as a way to attract younger patrons.
Competitors such as McDonalds and Dunkin' Donuts are "competing to quickly introduce the best loyalty programs and smartphone app to try to attract millennials and teens."
Burger King's mobile ordering program is set to be released next month and will eventually roll out to all of its 7,000+ stores in the U.S, reports Bloomberg.
"About 19 percent of American consumers had recently used a mobile device to make a restaurant pickup or delivery order, according to a 2012 study from Technomic," writes Bloomberg News.
Along with mobile apps as ordering and payment systems, Apple has been using iBeacon in stores to help shoppers get exclusive sales specific to location. The iBeacon feature was first used in Macy's flagship stores in New York City and San Francisco. iBeacon's reach will expand significantly this summer when it will appear in multiple Major League Baseball stadiums.
To read the rest of Bloomberg News' report on Burger King's entry in the mobile food ordering world, click here.