Apple has been named the most valuable billion-dollar U.S. brand by Brand Finance. Following Apple in the top 10 are Google, Microsoft, Verizon, GE, AT&T, Amazon.com, Walmart, IBM and Coca-Cola.
According to the Silicon Valley Business Journal, Brand Finance made the list by "estimating the royalty rate that would be charged for use of the brand and factoring in future revenue."
Brand Finance said Apple's brand value in 2014 is $104 million, compared to $87 million in 2013. Google, who is ranked second on the list, has a 2014 brand value of $68 million.
"California as a whole is the most valuable state by brand value, with a total of $484 billion, and stands second in line with the total number of billion-dollar brands at 59," writes the Silicon Valley Business Journal. "The tech industry dominates as the most-valuable sector on the list, making up 23 percent of the total."
Other technology brands included in the top-500 list: Intel (No. 18), Cisco (No. 21), Oracle (No. 22), HP (No. 24), Comcast (No. 32), eBay (No. 37), Time Warner Cable (No. 46), Facebook (No. 48) and Time Warner (No. 49).